Most of my ideas have, thankfully, never seen the light of day, although forthcoming appointment to view television series Britain’s Tastiest Village1 has definitely been ripped off from a proposal I sent to the Head of Daytime Twee Food Based Countryside Shows at the BBC many years ago. It’s a nest of creative blood sucking vampires out there. I guess I just didn’t have the vision to commit to the scale needed to take it from daytime to primetime without even a short toilet stop at shoulder peak. And that last sentence just proves that I have been to many commissioning briefings.
The value of the currency of ideas is something I learnt early on and TV gold is always a safe investment, even though no one has a clue which idea will transform from a scribble on the back of a fag packet into a gleaming ingot locked in the vault of Simon Cowell’s production company.
Having ideas and showing people that you can think creatively is, of course, going to help you progress in the media. But when I wrote to television companies as a young man I just thought, ‘This is a brilliant idea, they’re going to think I’m a genius and immediately make the show, stick it on the telly and this time next year I’ll be a millionaire. Or at least have paid off my student loan.’ So when I posted my letter to Chris Slade at Two Four Productions I was convinced my idea for ‘doing a programme about the Tinside Lido’ would have been brilliant even though the idea was just ‘let’s do a programme about the Tinside Lido.’ I think there were some other ideas in the letter but I can’t remember them, so they must have been even less exciting.
For those (un)fortunate enough to never have been to Plymouth, Tinside Lido is an incredible semi-circular Art Deco swimming pool that is the centre piece of the seafront. It was open when I was a kid in the seventies and eighties. I didn’t appreciate it then and just thought the water was very cold, something that didn’t seem to bother me when I snuck in with a bunch of drunken merry makers for an ill-advised midnight skinny dip when I was about 16. Happy days. Fortunately, I survived. The lido was then left to ruin until it was restored and reopened in 2005. It has been battered by the recent storms but will survive according The Evening Herald, Plymouth’s local newspaper. All very interesting, but not necessarily a great television programme without proper research or some kind of angle.
Amazingly however, Chris invited me in for a chat. Obviously I thought, ‘This is it. This is my time. We are going to make this show together, you and me Chris, and we are going to be rich,’ Chris was a television personality having presented shows in the South West for years and had co-founded a production company, Two Four, that was doing well. Turned out that it was just a chat. I guess at the time I was a bit disappointed that my life didn’t immediately change, but now I know how important those little advances are. It was just a chat, but a very encouraging one. Chris had taken the time to read my letter, invite me in, give me advice and tell me to keep in touch. Three years later I was working for Two Four.2
This was the first of many examples where sending ideas has helped me get a meeting or a foothold somewhere in the industry. There are very few of my own ideas that have been made. I did get two late night documentaries for Channel 4 commissioned – anyone see Bare & Breakfast about naturist guest houses? Hopefully not. The final shot features me running across the screen stark bollock naked. That’s what television executives might call brave, but I would like to ban use of the word brave in relation to television unless it refers to reporting from a war zone or very dangerous covert filming. My efforts just upset a friend who tuned in randomly to Channel 4 in the early hours, got excited when they heard my voice narrating this odd little documentary only to be appalled by the sight of me scurrying in my birthday suit. The reason for my exposing appearance was that it was all shot by me and I was filming an interview outside. It started raining so I had to run, turn the camera off and lug my gear inside, which seemed like an amusing way to end the film. And I was filming it naked because it was a documentary about naturism and I’m not arsed about the televisual appearance of my arse. That documentary got me through the doors of Tiger Aspect Productions where I freelanced as a producer/director regularly for a few years.
Contacting people with ideas has often lead to opportunities and I encourage you to do so. Do it with grace and research the people and companies you contact. It won’t guarantee a reply, but it will increase the chances. My current job with Channel X came about because I pitched an idea to a producer who had worked at Tiger Aspect, but was now working with Channel X. They decided to develop it and it nearly got me a job on the television fully clothed. I’ll write about it in more detail in another post, but the salient point is that the idea lead to a relationship with Channel X which convinced them that I might be worth offering a proper job to. And the rest, as they say, is a footnote in comedy history.